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Lifetime Laces are the original skate shoelace.

Developed by a team of skateboarders in 2014, Lifetime Laces became the first shoelaces to surpass the strength of normal laces by over 1000% - a threshold still unbeaten by any other lace on the market to this day.

Through rigorous testing, we discovered that not only do the laces resist the griptape, but take a large amount of the abrasion away from the outsole, making your shoes last longer too.

Don't believe us? Watch our testing video, or read some of our customer's testimonials.